1. Who we are
CB Autotuning ("we", "us", or "our") is a vehicle remapping and ECU tuning service based in Cambridge, Cambridgeshire. We operate the website cbautotuning.co.uk and are the data controller responsible for your personal information collected through our lead form, quote requests, bookings, and general website use.
Contact details:
- info@cbautotuning.co.uk
- 07513 363757
- Cambridge, Cambridgeshire, UK
2. What information we collect
We may collect and process the following personal data when you use our lead form or contact us:
- Identity data: your name
- Contact data: email address and phone number
- Vehicle data: vehicle registration number, make, model, year, and engine details
- Service preferences: the remapping or tuning service you are interested in
- Technical data: IP address, browser type, device information, and approximate location
- Usage data: how you interact with our website and quote form
3. How we use your information
We use your personal data for the following purposes:
- To respond to your quote request or enquiry
- To provide a tailored remapping estimate based on your vehicle details
- To arrange and confirm your booking
- To follow up with you about your enquiry by phone, WhatsApp, or email
- To send service reminders or follow-up offers if you have consented
- To improve our website and customer experience
- To comply with legal obligations
We rely on legitimate interest to respond to your enquiry and consentwhere we send marketing communications. You can withdraw consent at any time.
4. Legal basis for processing (GDPR)
Under the UK GDPR, we process your personal data on the following legal bases:
- Contract: where processing is necessary to provide the remapping service you request
- Legitimate interests: to respond to enquiries and improve our services
- Consent: for marketing emails and WhatsApp follow-ups (where opted in)
- Legal obligation: to comply with tax, accounting, or regulatory requirements
5. How we share your information
We do not sell your personal data. We only share it with trusted third parties when necessary to operate our business:
- Meta (Facebook / Instagram): we use the Meta Pixel to understand ad performance and website activity. Meta may receive hashed or anonymised data.
- Backend database provider: our hosting and data storage is managed securely by our backend infrastructure partner. All data is stored encrypted at rest.
- Communication tools: we may use WhatsApp, email, or SMS to contact you directly using the details you provide.
- Legal authorities: if required by law, court order, or to protect our rights.
6. Cookies and tracking
Our website uses the following types of cookies and tracking technologies:
- Essential cookies: required for the website and quote form to function correctly.
- Analytics cookies: we use Meta Pixel and may use other analytics tools to understand how visitors use our site and measure ad campaign effectiveness.
- Marketing cookies: used to show relevant ads and retarget visitors who have enquired but not booked.
You can manage cookie preferences through your browser settings. For more information, see our Cookie settings banner when you first visit the site.
7. Data retention
We retain your personal data only for as long as necessary for the purposes we collected it:
- Enquiries and quotes: retained for up to 2 years to allow follow-up if you return.
- Booked customers: retained for 6 years after your service for accounting, warranty, and legal purposes.
- Marketing data: retained until you unsubscribe or withdraw consent.
After the retention period, your data is securely deleted or anonymised.
8. Data security
We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data, including:
- Encrypted data storage (at rest and in transit via HTTPS/TLS)
- Secure backend access with authentication and role-based permissions
- Regular security reviews and software updates
- Limited staff access to personal data on a need-to-know basis
9. Your rights
Under UK data protection law, you have the following rights:
- Right to access: request a copy of the personal data we hold about you
- Right to rectification: ask us to correct inaccurate or incomplete data
- Right to erasure ("right to be forgotten"): ask us to delete your data
- Right to restrict processing: ask us to stop processing your data in certain circumstances
- Right to data portability: receive your data in a structured, machine-readable format
- Right to object: object to processing based on legitimate interests or direct marketing
- Right to withdraw consent: stop marketing communications at any time
To exercise any of these rights, please contact us using the details in section 1. We will respond within one month.
10. Children
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will delete it.
11. Third-party links
Our website may contain links to third-party websites (such as social media platforms). This privacy policy does not apply to those sites. We encourage you to review the privacy policies of any external sites you visit.
12. Changes to this policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
13. How to contact us or make a complaint
If you have any questions about this privacy policy or how we handle your data, please contact us:
- Email: info@cbautotuning.co.uk
- Phone: 07513 363757
If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. Visit ico.org.uk.
Questions about your data?
If you have any concerns about how we handle your personal information, get in touch and we will be happy to help.
Email us 07513 363757
Or return to the homepage to request a remap quote.